Friday, April 9, 2010

Retail Project

Given a blank floor plan and the product to sell, was the first step in the retail design project. Choosing house wares, Crystal Grape emerged. Crystal Grape was a wine glass shop that sold wine, glasses, and accessories. This project focused on how the product would be displayed and creating an interesting place to shop for customers. Some other points this retail project touched on were signage, logo, layout, and placement of cash wrap.


Created an open floor plan, with different options of display space. The cash wrap is centrally located because the farther you come into the store, the more items the customer has to pass by.

These are a few preliminary sketches describing how to display the wine glasses and accessories.


These two perspectives show the rear of the store. The top view shows the sitting area where a customer can sit and relax while sipping on some wine. This section also has red wines, cook books and smaller accessories the customer may purchase.

The bottom perspective shows the wine tasting bar. Keeping in mind that the store was made for selling wine glasses and accessories, keeping the bar small was appropriate. The total seating for this space is for eight, plus the lounge area. Some fun features in this space include the recycled wine glass light fixtures and ice stone countertop, made from concrete and crushed bottles.


The top perspective shows the custom built wine glass display. This piece is a great feature to the space because it shows off their product the best and has storage below.

The bottom view is of the walk in wine cooler and cash wrap. The walk in wine cooler was chosen because customers could stop in after a busy day and purchase a bottle of wine that was already at the perfect temperature. A great feature to the cash wrap is the packaging station behind it. This area is used for wrapping glasses or fragile accessories to make sure they do not break while transporting.




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